Habbi Habbi


Many remark how ‘global’ our product set is and ask ‘How did you choose and find them?’ We explored the toy universe … attended trade fairs, reviewed ‘best of’ lists, hunted for newcomers and looked at old favorites. In total, we researched over 2000 brands and reached out only to those whose products and stories aligned with our 9 values. These you see here are those whose stories spoke to us and whose products enable a conversation or experience for our kids (and us!) We hope you like them as much as we do.

Loog Guitars

Loog Guitars

I am from: New York, New York

I play with: Mini: 3+ & Pro: 8+ year old friends

My values: Creativity, Worthiness, Grit

Code: BEHABBI Free Shipping

What I am

I’ve been called ‘the best beginner guitar’ because I’m designed not only to be fun but also easier to learn. I come with an app that helps kids start playing songs from day one. I’m also built with an eye for sustainability, with wood from only responsibly managed forests.

How I work

I’m designed with 3 strings, which reduces chords to the basic triad, making the learning process easier and faster. My accompanying app also provides video lessons, a tuner, and a digital songbook with real songs (Beatles, Taylor Swift, Bruno Mars, and more!).

My story

I started as an academic project in 2010 for Rafael Atijas’ Masters thesis at New York University. That led to a Kickstarter campaign, where I became the best-selling, most backed guitar on Kickstarter ever. Quite simply, I am the product of a passion for music combined with a commitment to sustainable design.