Habbi Habbi


Many remark how ‘global’ our product set is and ask ‘How did you choose and find them?’ We explored the toy universe … attended trade fairs, reviewed ‘best of’ lists, hunted for newcomers and looked at old favorites. In total, we researched over 2000 brands and reached out only to those whose products and stories aligned with our 9 values. These you see here are those whose stories spoke to us and whose products enable a conversation or experience for our kids (and us!) We hope you like them as much as we do.



I am from: New York

I play with: 2-8 year old friends

My values: Communicate Ideas, Self Reliance

What I am

I am a personalized learn-to-read program that helps kids fall in love with reading. I offer over 1,000 lessons on phonics, sight words, ABCs, and more. I have been proven to meaningfully help kids - with just 15 minutes a day, I’ve been shown to increase early reading scores by 74%!

How I work

I combine your child’s passions and current reading level to create a personalized learn-to-read plan that teaches them the skills they need to become a confident reader who loves to learn.

My story

I was started by a dynamic team - Neal, Stephanie, Britt, and Noelle - who believe that children who explore their passions through reading will become strong, motivated, confident readers, ready to take on the world. They designed me as a personalized learning experience that builds confidence, mastery, and a love of learning.