Habbi Habbi


Many remark how ‘global’ our product set is and ask ‘How did you choose and find them?’ We explored the toy universe … attended trade fairs, reviewed ‘best of’ lists, hunted for newcomers and looked at old favorites. In total, we researched over 2000 brands and reached out only to those whose products and stories aligned with our 9 values. These you see here are those whose stories spoke to us and whose products enable a conversation or experience for our kids (and us!) We hope you like them as much as we do.



I am from: Ireland

I play with: 4+ year old friends

My values: Fundamentals, Creativity

Code: BEHABBI 10% off (On Brand Site Only)

What I am

I am a freeform architectural modeling kit - sometimes called a ‘posh lego’ or ‘reality minecraft.’ I enable kids to physically explore and build designs and am especially appealing to those kids with an affinity to architecture, building, and design!

How I work

I’ve won many awards for my design capabilities. My system is based on ‘click and connect’ modular components, that enable a vast range of structures that can be quickly assembled and continuously modified - from a beach house to Frank Lloyd Wright’s Fallingwater!

My story

My founder, Damien Murtagh, is an architect who understood the value of building physical models to explore ideas. His mission is to open the world of architecture up to everyone. His team is a combination of architects, toy specialists, designers and model enthusiasts who work tirelessly from their offices in Dublin to make architectural modelling for kids that are practical, accessible, educational, creative, and just tons of fun.